Adopting impactful marketing approach which is within the budget is what every business owner wants. However, companies tend to confine themselves to conventional marketing strategies that hardly work, and scarcely bring value for money. Currently, there are countless marketing approaches, but none of them stands out like agile marketing. Have you heard of agile marketing? Well, this is the new marketing sheriff in town and is conquering where unadventurous marketing techniques fell short. What is agile marketing? Why should you espouse agile marketing in your marketing strategy?

Agile marketing is a strategy derived from agile software development. Undeniably, agile software development process is intricate and indeed requires cutting-edge know-how. Conversely, the agile process has useful values and benefits that could be applied in marketing. Noting how impactful and useful these values could be on the businesses marketing strategies, experts are now using its basics in what they call agile marketing process. Steadily, this marketing strategy is gaining popularity, and more companies are embracing it.

Clearly, agile marketing is different from traditional a marketing strategies in that it anticipates challenges and responds to change. Normally, conventional approaches focus on the establishment of detailed plans that can be time-consuming and involved. What’s more, these plans do not anticipate challenges and are typically overwhelmed during a crisis. Unlike traditional approaches, agile marketing accentuates the need for a simple short term plan; mostly because short term plans are easy to adjust and easy to adapt to change.

Agile marketing concentrates on rapid iterations rather than long-term based campaigns. Agile marketing experts describe conventional approaches as swindling. Those who use old-style methods declare victory without evidence if the approach worked or not. However, agile marketing first tests what works before its implementation. Learning what works and what does not work is the most important thing in agile marketing. By doing so, marketers’ use more money on campaigns that work and improve what will work in the future.

Conventional approaches highly relied on opinions and conventions. Bureaucracy determined which approach would be adopted. Market decisions were designed to complement the views of the highest-paid in a company. But, agile marketing emphasises on testing, and consideration of the right metrics to ensure improvement in business. What’s more, the approach prefers making many small bets over few big bets. By doing this, you invest on what is likely bring improvement and spend less on what you are not sure will work.

In Agile marketing, collaboration is imperative and individual interactions are highly encouraged. When using agile marketing, all opinions matters; it insists everyone must be on the same page before they implement a strategy. What are the benefits of agile marketing? Companies that have adopted this approach get more done and chiefly focus on right priorities and relevant things. Additionally, the company comes up with short and precise plans that proactive, adjustable and easily adapt to change. Also, agile marketing leads to improved communication and collaboration within the marketing team and even other departments within the company.